Understanding Proactive Marketing Strategies


Kerry Owston

Principles of Online and Offline Marketing Unit 312 2019

Proactive Marketing is all about planning ahead. If something is coming up either internally or externally that your customers may be interested in then this could be incorporated into the marketing plan to increase engagement. If it is not directly related to the product then this is a chance to get a bit creative.

Proactive marketing is an approach that focuses on taking action before problems arise or opportunities are lost. It’s about anticipating customer needs and responding to them quickly and effectively. This allows businesses to stay ahead of the curve and remain competitive in their market. 

For example, let’s say you run an online store that sells clothing. You could proactively monitor trends in the fashion industry and stock your store with the latest styles before they become popular in order to get a jump on the competition. Or you could use customer data to anticipate when customers might need new clothes, such as during holidays or seasonal changes, so you can launch campaigns to target those customers early on. 

Proactively knowing many of your customers will be excited for Game Of Throne and finding ways to link content back creatively or just talk about it like hey did you watch the show what did you think (beware of spoilers)

It is not the same as reactive like when sage produced a modern-day version of the form Buzz Aldrin created when he returned to earth with moondust and 40 or so years later it was released to the public. 

Could be proactive in my own work by making sure I plan ahead with all my social posts to have a gist of what I think customers will want to talk about and make sure I have the relevant hashtags in place so not searching around in a panic.

The Benefits of Proactive Marketing 

There are numerous benefits to being proactive with your marketing efforts. For starters, it can help build trust with customers since they know you are always looking out for them by staying ahead of industry trends and offering solutions before they even know they need them. Additionally, being proactive can help businesses save time and money since they’re not having to constantly play catch up with their competitors or scramble to find new solutions after problems have already arisen. Finally, being proactive helps businesses stay agile which allows them to pivot quickly if needed in order to capitalize on new opportunities or adjust strategies as needed due to changing market conditions. 

Advantages and Disadvantages

Advantages - less stress on the day as something always planned
Disadvantages - can’t always know what’s going to be popular.

© 2024 Kerry Owston All code MIT license. All rights reserved.