Why Staying Up-to-Date on UK Data Protection is Important for Marketers


Kerry Owston

Principles of Online and Offline Marketing Unit 312 2019

The data protection laws are designed to protect consumers from having their personal data fall into the hands of anyone who may sell or exploit this data or just use it without permission. Therefore, explicit permission must be obtained when sharing data help on a customer.

In my own role, I need to be with data protection and must be aware of the types of data that is stored and if I am compiling with laws when storing this data or making use of this data in any way.

As a marketer, it’s important to stay up-to-date on the current regulations and laws related to data protection. Data protection laws exist to protect consumers from having their personal data misused or exploited without their permission. In order to ensure that you are compliant with these laws, it’s important to understand the types of data that you may be storing and how it can be used in marketing campaigns. Let’s take a look at some of the important elements of UK data protection for marketers.

The General Data Protection Regulation (GDPR)

The GDPR is a law implemented by the European Union (EU) that regulates how companies handle personal data from EU citizens. It applies to all companies that process, store, or transmit personal information about people who reside in any EU country, regardless of where the company is located. This means that even if a company is based outside of the EU, they must comply with GDPR regulations if they have customers in any EU countries. A key element of GDPR is giving individuals more control over their own data and ensuring that they have given explicit consent before their data is used in any way.

Data Security Measures

In addition to obtaining consent before using someone’s data, it’s also important to put measures in place to ensure your customer’s data remains secure and protected at all times. This means taking steps such as encrypting your databases, restricting access to only those who need it, regularly updating software with security patches, specifying who has access to which types of data within your organization, and more. All these measures help ensure that customers’ personal information remains safe from malicious actors who may attempt to steal or exploit this information for financial gain or other malicious purposes.


Understanding and implementing UK data protection laws as a marketer is essential for staying compliant with current regulations while protecting your customers' privacy and confidential information. The GDPR provides specific guidelines around obtaining consent when using someone's personal information and outlines security measures that businesses should take when handling customer's sensitive personal information. By staying up-to-date on these regulations, you can ensure you are upholding best practices for securing customer's confidential information while still achieving success with your marketing campaigns.

© 2024 Kerry Owston All code MIT license. All rights reserved.